About
I'm a brand & content designer based in New York, working where marketing strategy meets visual craft. I like the part of the job where a fuzzy idea becomes a system — a palette, a voice, a grid, a content calendar — and suddenly a brand feels like a place you'd actually want to spend time.
I started in architecture before finding my way into marketing, and that training never really left. I think in structure and proportion, but I lead with culture, story, and taste. I've shaped brand identities, built social-first campaigns, art-directed photography, and sweated the details on everything from decks to merch.
Somewhere in there I lived in Australia, fell hard for interiors, and developed a slightly unreasonable relationship with moodboards. I'm curious, collaborative, and at my best when there's a team, a deadline, and a brand looking to raise the bar.
A few facts
Currently into
The thread through all of it: I'm curious about how things are made, and I can't help but turn that curiosity into a system.
From identity systems to social campaigns. Here's what it looks like in practice.